Wednesday, December 15, 2010

Advertising Opportunities on

Wikiloc was born in 2005. Back then, we didn´t know if it was the right time to launch something like that, if the site would be useful for the users or how it would evolve over the time. But there was something that was very clear to us: the site would be successful only if you, the community of users, were at the top of each end every decision we take at Wikiloc. Only if you felt really comfortable uploading tracks, sharing content and making comments this would be something worth keeping working at. Thus this has turned into our motto: the user goes first.

And so over the years, we have been working with the above goal in mind. Each new feature we add, each change we make or each functionality we remove from the site goes towards making Wikiloc user's life easier, while at the same time trying to add new features to give you more power to do more, to share more, to discover more.

We have gone a long way, but this is just the beginning. Though we can't yet share it with all of you, we have great plans in mind and we are extremely excited about them. Part of those plans involve making our team to grow and to take it to the next level. And for this, my friends, we need to tap into a stronger source of income. Although we have had AdSense advertising on Wikiloc, it's not as relevant as we would like, thus not as useful nor close to the motto I've stated above. We believe that advertising needs to fulfill three pillars: allow us to built a better site, give results to advertisers AND to add value to the user. Those three points are essential. It needs to be a win-win-win situation, if not, it simply won´t work.

For this, for the last few weeks we have been working on setting up our platform to open Wikiloc to new sponsors and advertisers. If you own (or work in) a business in an industry closely related to Wikiloc content, you are in sync with Wikiloc's way of doing things and want to share your products or services with hundreds of thousands of internet users, drop us a line at advertise AT wikiloc DOT com or take a look at our advertising page.

And if you are one of Wikiloc's community members, expect the same old Wikiloc with new added value and new great things ahead.